Gluware in the News

Rethinking Business Strategy for Customers Amidst Transformation

By March 1, 2021No Comments
Rethinking Business Strategy for Customers Amidst Transformation - customer think logo png

By Jeff Gray, CEO, Gluware

For businesses both in and outside of the technology community, like ours operating in the enterprise networking space, the vantage point of 2019 looked as though 2020 was about to become a bonanza year. Orders were coming in, prospects were seeking demos, the future looked great, and we prepared accordingly.

Then the pandemic hit and, almost overnight, everyone slammed on the brakes. Businesses seemed to be coming down with a bad case of paralysis as sales pipelines slowed in the first quarter. Looking back, we now think of that as the “fear period,” where people worried about whether the floor was about to collapse from beneath them and whether it made sense to spend money on technology when the world seemed on the brink.

Read the article on CustomerThink.